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Sunday, December 4, 2016

Spreading the love


I was reading a book about advertising. They said it was more important to have slow, steady growth, than huge bursts followed by dropoffs. And you got that slow, steady growth by spacing your ads out, not by having one humongous ad.

The book got me thinking about the actual meaning of "spreading the love." And I thought, what a cool idea, especially at this time of year. Just spreading love all over. Not just giving love to one person or one thing or one idea. And really the business analogy applies: when you pour everything into one thing/person/idea/business/etc and it leaves you, you're facing the huge dropoff, as well. Whereas, if you spread that love all around, you're going to be supported. You'll have slow, steady growth.

I've always been a non-spreader. I remember a movie a while back where two lovers talked about being a 'nation of two.' That sort of insularity always appealed to me. Maybe because people had disappointed me so many times I was unwilling to trust more than a select few. But I'm changing. Spreading the love is the way to go. It's safer. It's more fun. It's better.

The golfer Billy Casper recently passed away. Here's a photo of him.


He's beaten Jack Nicklaus and Arnold Palmer and won a slew of golf major championships. I recently read his last interview, and the interviewer asked him which golf victory he most wanted to be remembered for. Billy Casper answered that he didn't want to be remembered for his golfing achievements, he wanted to be remembered for his love of humanity.

Ultimately, there's nothing more important than the love we show each other. Spread the love.

1 comment:

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